During the presentation of awards at the state's rural summit in Cedar City on Aug. 12, Price received official designation as a Utah 21st Community.
Presented to council members by Gov. Olene Walker, the award for excellence identifies Price as a well planned, progressive local community positioned to grow economically.
According to Price community director Nick Tatton, the city completed operational and community assessments and planning in more than one dozen categories. A new general plan for Price was also created, along with the update of the city's land use development code.
"What it means to our community is that we are a better community than we were and that we made the commitment to improve ourselves," stated Tatton.
According to the rural partnership office, the 21st century program allows communities to choose unique designations and plan routes to arrive at the destinations. The process requires local officials to evaluate communities and opportunities by completing assessments covering a variety of topics.
Additional requirements include a training and certification element for local leaders and planning commissioners. Tatton believes Price is the only southeastern Utah city to receive the designation.
Price city is also completing the script reviews of video products purchased through the Pat Summerall Leader of Industry award program.
Out of more than 40 Utah cities, Price was named a leader of industry and opted to purchase a national media campaign.
The award will be announced nationally in September and presented to Price council members in January. The media campaign, which includes the video and magazine spots, will be launched next spring.
Tatton said Price officials are eagerly anticipating the arrival of the media products.
"I think as soon as we have something to put in the DVD player, the excitement will hit," concluded Tatton.