Fitness World Owner Jerri Timothy stands with the gym's new squat rack. The rack is part of the expansion which is now possible because of Timothy's new studio two doors down on Main Street in Price. The studio will open soon and host aerobics classes and other events.
After removing a hallway and replacing the flooring, the Fitness World gym created some much needed space. However, within just a few months, the growing health club had expanded beyond what the building could hold in any configuration. This left Timothy with only one option, "go big, or go home." She decided to go big and open a second business less than ten feet from her existing gym.
Growing a business from the ground up on Price's Main Street is tough. If you don't think so, ask anyone whose done it, or give it a try and see how things work out. Local fitness guru Jerri Timothy stepped into that environment 10 years ago this month and managed not only to survive but to thrive, working on opening her second Main Street location this Summer.
As Fitness World celebrates its tenth anniversary, Jerri and her husband Randy are hard at work on their second location just two doors down the street. The pair have transformed what used to be Wildcats Lingerie into a new aerobics studio and dance hall that Timothy plans to use for a wide variety of community events and fitness classes.
The new space will allow Timothy to host larger classes as many of her more popular group sessions have reached capacity. It will also allow her to make Fitness World a more complete gym. She recently purchased several new pieces of equipment including a squat rack that has continued the Main Street gym's high performance goals.
"Making total body fitness a part of daily life is something I try to teach to all of my students and to all of Fitness World's members," said Timothy from the newly painted Fitness World. "It is a big challenge, especially when it's been a few years since working out was a priority but the difference it can make in your life is stunning."
It is this dedication to fitness and diet that has made Timothy a Castle Country success, dedication and an infectious energy that comes alive in her students.
At 52-years-old, Timothy teaches 14 classes six days a week in disciplines that range from Tai-Bo, to Zumba, to circuit training and traditional aerobics.
"It's vital that women strength train, that is the only way to transform your body," said Timothy, who has remained a student of the fitness world for the past 32 years. "You can lose weight and still retain that pear shape that women hate.
Timothy explained that lean muscle has a different volume and shape than fat and does wonders to get the shape women are looking for when they get into the gym. For men, strength training is natural but she encourages them to participate in her group classes in order to lean down their muscle mass and bring out definition.
While fitness is a large part of her life, volunteering and organizing events within the Castle Country have become another passion for Timothy.
The long-time fitness instructor has began using her talents to raise money for those suffering with cancer. She began by assisting the Susan G. Koman Foundation before becoming the 2013 Relay for Life Chairperson.
"I still plan on being involved this year, but with everything we have going on with the tenth anniversary of Fitness World and the new venue, I had to step back a little," she said.
In addition to her work with cancer research and patient assistance fundraising, Timothy has put on events for a wide variety of community members in need. She held a Zumba-thon for TJ Cartwright, who was tragically injured in a hunting accident and also helped the Fierce Cheer squad raise the money they needed to compete in California.
"I love working with my community in the same way I love fitness," she said. "I enjoy bringing people together and seeing them work toward a common goal."
In addition to her fundraising activities, Timothy has worked with Downtown Alive, the Carbon County Chamber of Commerce, the Halloween Spooktacular and emcees multiple parades every year from the Helper Electric Light to St. Patrick's Day and International Days.
Of all the events she participates in, one of Timothy's favorites is the career day seminar she gives to Carbon High students. Her class focuses on the challenges of owning your own business and the opportunities that are there for those interested in fitness education.
Several highlights of Timothy's own fitness career including working out with Richard Simmons. Becoming a licensed Pilates instructor and Personal Fitness Trainer. In 2006, she attended the Last Man Standing event and also attended the Billy Blanks Bootcamp to become a certified Tae Bo Fitness Instructor bringing Tae Bo to Price for the first time at Fitness World. She has also worked with Eddie "Flash" Newman and had a section of the movie "Remember I Will Always Love You," filmed at Fitness World.
"This community has given so much to me and I love giving back," she said. "After being in this business for more than 30 years I have learned that in fitness you do much better when you're in it to help people rather than to make money. Those I have seen in it for money, they don't last."
To make sure her fitness legacy does last, Timothy is putting the finishing touches on a book which focuses mainly on diet but also includes some fitness lessons. According to the Price instructor, the text is very simple and easy to follow.
"It's a 60 day program, so it's not a huge book," she said. "It's going to be an easy read and an easy program with big results."
Timothy has been working on the book for more than a year, making sure that her regime is evidence based and will work for a wide variety of individuals.
"I love what I do," she said. "And I hope I can do it forever."