Gov. Gary R. Herbert has declared this Saturday as "Small Business Saturday in Utah" in support of a national initiative to encourage consumers to shop and spend at small, locally owned merchants on the Saturday following Thanksgiving.
More than 90 percent of Utah's companies are classified as small businesses. In issuing this declaration, Governor Herbert is again recognizing the key role these Utah businesses play in job creation and fueling the state's economic development engine.
"We're all aware of Black Friday and Cyber Monday, but it's time that we all learn a new phrase - 'Small Business Saturday,'" Governor Herbert said. "This effort started in New York City with Mayor Michael Bloomberg and American Express, and I'm happy to embrace it right here in Utah. We should, first and foremost, promote and support our local businesses. My challenge to every Utahn is to buy local this Saturday, and throughout the holiday season."
"Utah's Own" has studied the effect of buying locally. The studies show that for every dollar spent on local products, between $4 and $6 is pumped into sustaining employment, lowering taxes and supporting lifestyles and the state's heritage industries.
"Over 60 percent of the nation's jobs are held by people working in small business, in Utah that number is even higher at 80 percent," said Spencer P. Eccles, GOED executive director. "As a businessman, I recognize the challenges faced by business owners in our cities and towns, and it is especially appropriate to demonstrate our support for the jobs they create by making an extra effort to do business with them."
Throughout the holiday season, Utahns have an extra opportunity to fill their dinner tables with Utah's Own products, including milk, cheeses, honey, jams, chocolates, fruits, vegetables, bakery and meat items.
A recent "Utah's Own" survey of shoppers shows growing support for buying local and support of the small business owner. In fact, those numbers show that 34 percent want to support local retailers and 29 percent wanted to keep jobs in the local area.
For more information about the national initiative, which is proposed by American Express and is in partnership with business, government leaders and community groups across the country, please visit: www.facebook.com/SmallBusinessSaturday?v=app_165267296827487.