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Front Page » August 8, 2006 » Opinion » It seems every place needs a slogan
Published 3,345 days ago

It seems every place needs a slogan

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Slogans for everybody

Last year the state of Utah spent a lot of time and money going around the state getting peoples ideas for a new state slogan; one that would catch the eye of tourists all over the world. They even brought a crew to Price and spent some time here. I went to that meeting along with about 50 other people and I thought that the group here came up with some very good slogans.

Utahns (or some at least) didnt think the old slogan Utah: A Pretty Great State was good enough so eventually they picked Utah: Life Elevated.


There were at least five suggested sayings from the crowd in Carbon County that were better than that.

For some reason everyone has to have some kind of brand to remind others how wonderful they are. At the meeting we discussed Virginia is for Lovers and Texas Its like a whole other country and how successful those slogans had been for those states tourism businesses. Of course there are other memorable ones like I love New York and New Hampshires Live Free or Die both of which have some questions to them. There are also some less than memorable ones like Delawares Its good being first and Visit Florida (boy thats a snappy one).

Recently eastern Utah has also come up with its own regional slogan; The other side of Utah. Actually it is a much better one than Utah officials picked for the entire state; maybe they should have taken our local suggestions more seriously.

After discussing this propensity to put a jingle on ones place of residence, a couple of my friends and I have come up with another idea. Instead of just giving regions slogans, why doesnt Utah let every county pick out their own slogans. Here are some ideas we came up with.

Box Elder- Life named after an insect.

Cache Couldnt be colder.

Rich Its better to live rich than poor.

Daggett Its not vanilla, its Manila.

Uintah The quarry is closed, but you can still see the bones.

Duchesne Life misspelled.

Wasatch We like wrestlers.

Summit Life yuppiefied.

Weber Life with only one b, not two.

Davis Life is a roller coaster.

Morgan Where life (and the houses) just slide by.

Salt Lake No lake stinks like it.

Tooele Life mispronounced.

Utah Life multiplied and replenished.

Juab Provos latest suburb.

Sanpete Life without the water they think they should have but dont own.

Carbon Where the dinosaurs once roamed, and Democrats still do.

Emery Life without stoplights.

Grand The Colorado of Utah.

Sevier Life in the middle isnt as bad as it sounds.

Piute Life would be boring without ATVs.

Millard We used to have the state capitol, but now we just Fillmore gas tanks along I-15.

Beaver Where everyones busy.

Iron Were not St. George, but we have a four year college.

Washington What stays in Washington County goes to Las Vegas.

Wayne Not named after John.

Garfield - Famous for cats.

Kane Home of the Bill Clinton Environmental fan club.

San Juan Monuments for all occasions.

Okay, I realize some of these are funny and some are lame. And unless you are in on some current happenings (or not so current) you may be left out as to what the meaning of each is.

But lets face it, Utah: Life Elevated sounds like an ad for an escalator company or some kind of medicine for men with a problem.

Yuck, again.

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August 8, 2006
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