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Front Page » May 30, 2002 » The Business Journal » Management changes at Discovery Research
Published 4,346 days ago

Management changes at Discovery Research


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Carole Wright and Bill Maikranz were recently named new managers of Discovery Research Groups Price Call center.

Discovery Research Group announced today a change in management at its Price call center and the promotion of another Carbon County based employee to the company's executive staff.

Carole Wright, formerly operations manager at the center has been promoted to director of telephone operations with responsibility for the company's five call centers. Ms. Wright joined Discovery in 1992 as operations manager of the company's Price center. Under her leadership, the center grew from its fledgling 12 interviewer stations to its current size of 94 stations. In her new position, Ms. Wright will utilize the hiring, training, and day-to-day management skills mastered in Price to provide leadership to Discovery Research Group's other centers located throughout the western United States.

Bill Maikranz is the new operations manager for the Price center. A part of the Discovery Research Group team since 1997, Mr. Maikranz began his career at the company's Price center where he was a supervisor and group manager. He transferred to the company's Twin Falls, Idaho center where he served as operations manager until this recent change, Under his leadership Twin Falls grew from, 24 interviewing stations to 90 stations in less than one year. As operations manager at Price, Mr. Maikranz will be responsible for hiring, training and day-to-day management. Mr. Maikranz received his BA degree in Business Administration from Simpson College in Redding, Calif.

"We're very pleased to announce these important changes,"commented Michael Lundberg, president of Discovery Research Group. "Both of these employees have showed their dedication to the company and have played a significant role in getting the company where it is today. Ms. Wright's long tenure and standing in the community have been important to Discovery's growth. Over the years, Ms. Wright has hired and mentored many hundreds, possibly thousands, of people. We look to Mr. Maikranz to continue the tradition of excellence at the Price center. Discovery has a long history or promoting talented people. The talents and abilities of these two individuals are much appreciated and will be needed moving forward as the company continues to grow,"

The Price center is one of five centers operated by Discovery Research Group in the western United States, the Price center employs approximately 220 people, making it one of the largest employers in the Price area. The center's primary function is to conduct market research via the telephone for leading US companies.

Since it's beginning in 1987, Discovery Research Group has grown to become one of the largest market research telephone data collection firms in the United States, conducting more than three million hours of telephone interviewing at its five centers located in the Western United States.

Headquartered in Salt Lake City the company's's experienced client services teams, articulate interviewers and technology-driven CATI stations provide telephone data collection services for some of the most respected corporate research departments, consultants, public relations firms, advertising agencies and full service market research providers in the country.

Discovery Research Group hires articulate, mature and intelligent interviewers, recruiting from Utah Stale University, Weber State University, College of Eastern Utah, Brigham Young University - Idaho and College of Southern Idaho.

Because of the skills and neutral accents, associated with the region, Discovery often experiences lower refusal rates than other data collection field facilities.


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May 30, 2002
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