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Front Page » August 28, 2014 » Focus » American Fire to make Price office western hub
Published 20 days ago

American Fire to make Price office western hub


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By C.J. McMANUS
Sun Advocate associate editor

Coming into a small community and replacing a business that is well respected by its clients can be a difficult thing to do. In August, the professionals at American Fire Equipment Sales and Service Corporation were tasked with doing just that as they took over for Booth Fire Protection. So far, their seamless dedication to service and quality have made the switch as smooth as butter.

American Fire came to Price, when a chance for expansion developed earlier this year in the western United States.

"The opportunity to expand out of Arizona was presented," said Matt Estes, Territory Manager for American Fire. "And where we have a very strong main office there, it was something our executives were interested in."

Providing a wide variety of services

Providing a wide range of products is one of the keystones that has made American Fire successful. They provide almost anything life safety related, including:

• Mining Fire Suppression

• Kitchen Systems

• Extinguishers

• Fire Alarms Systems

• Fire Sprinkler Systems

• Safety Training

• Fire Inspections and Consultations

According to Estes, the company employees a full time safety coordinator, which is rare for a company the size of American Fire. It is an added benefit, he reported that their clients use a great deal.

Since coming to Price, American Fire has added seven full time jobs to the local economy and managed to keep a building and warehouse up and running that otherwise may have fallen into vacancy.

Price Office to manage Wyoming, Colorado

According to Estes, the negotiations to bring an American Fire franchise to Price began some time ago.

"It's been at least six to eight months that we had been negotiating with Booth Fire Protection for their property," said Estes. "This is an area we were interested in for some time."

Part of that long-term interest stemmed from the fact that the company plans to make their Price office a central hub. According to Estes, it is envisioned that the Price office will service both Wyoming and Colorado in addition to Utah.

The multinational company operates offices all across the United States and in multiple countries including Chile and Argentina. And while the Price office, and many other American Fire operations, focus on mining companies, they have also expanded their scope to include school districts, business offices, retail operations and many other businesses.

A company founded on equal rights

Founded in 1992, American Fire Equipment is a highly successful woman/veteran owned business.

According to their website, the company's primary focus remains in the local construction and end user markets. American Fire is known nationally for handling special hazards, building fire alarm systems and evaluating and providing portable extinguisher needs.

"Our proven national and international marketing and project management programs have given us the ability to provide special hazards fire protection for the computer and telecommunications industry outside our local market, while keeping with our strict design and construction requirements that are of the highest possible standards," explained the American Fire site. "For all these applications we provide a "Turnkey" service to meet the accelerated project concept, which is today's industry standard."

By the company's own description, they are a "full service fire protection company." And from the largest to smallest office, that dedication to service is worked into every employee.

"Our experience shows that integrity, quality and workmanship, along with competitive pricing, will provide a way for long-term relationships, which is a goal we seek to establish with all companies we service."

In speaking with the Price office's staff, it was explained that American Fire's approach to a project is to consistently strive to instill trust, and to show that every employee is working in the client's best interest.

The importance of reputation

"When it comes down to it, our reputation and the relationships we have built with these miners is all we have when we walk into their businesses, said Price area technician Nick Madden. "It feels good to walk into a place a know your product is respected."

After hearing Madden's comments, Estes discussed the high level of staff he was able to pick up right off the payroll when American Fire took over.

"I'm excited to be here in Price. I've been in the industry since 2003 and this is one of the better opportunities I've seen. The people we have are outstanding," he said. "Those that came over from Booth have been incredible. I think if they had competitions in this type of work, even from state-to-state, our crew would be very difficult to beat."

The company officially opened as American Fire on August 1, providing a seamless transition of services between Booth, Pinnacle and American Fire for more than a dozen businesses operating in the Castle Country.

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