TRUTH reaches out to young people
The Utah Department of Health (UDOH) invites youth groups to enter a competition to spread the truth about the dangers of tobacco. As part of the 4th annual Real Noise contest, youth are invited to create a mural, produce a video, put on an event, or do whatever it takes to make their anti-tobacco message heard. They are also inviting youth to visit the smoke-free Brighton Ski Resort for half-priced night skiing.
"Real Noise is all about youth using their creativity to expose the truth about tobacco industry manipulation," said David Neville, marketing coordinator for The TRUTH. "At the same time they'll have a little fun, learn something new and win cash for their group," he added.
Contest activities and resources can be found at www.fighttheugly.com. All groups qualify-student bodies, youth groups and departments, sports teams and clubs-but entrants must be students in junior high, middle, or high schools. The first-place youth group will be awarded $1,000 and a concert for their entire school; second and third place each receive $250 for their group. The deadline to enter is April 30, 2010.
Entrants must submit their entry form, pictures, video, CDs, or anything thing else that details the project to: Real Noise, C/O Crowell Advertising, 12 South 400 West, Second Floor, Salt Lake City, UT 84101. Real Noise entries will be judged on the strength of their anti-tobacco message, creativity, and the impact on their school and community.
The truth campaign is also reaching out to high-risk youth through a sponsorship at Brighton Ski Resort, Representatives will be at Brighton every Monday night this season educating youth about the dangers of smoking and offering quitting help with the theme "Any reason is a good reason to quit." The TRUTH Terrain Park is decked out in graffiti art that shows how the tobacco industry manipulates its messages to hook young people. Youth may text TRUTH1 to 83043 for half priced-skiing on Monday nights and a coupon is also available at www.fighttheugly.com.
The tobacco industry spends $60 million each year in Utah marketing their drugs. UDOH Tobacco Program efforts like contests have helped drive the youth smoking rate down by 34 percent since The TRUTH campaign began in 1999. Ninety percent of adult smokers begin lighting up before age 19 and one in three will eventually die of their addiction. For more information and resources visit www.fighttheugly.com.