Campaign touts Utah tourist attractions to the nation
|This famous rock art panel, located north of Interstate 70 in the Sinbad area, is just one of many beautiful rock art panels found in the San Rafael Swell.|
Utah's "Life Elevated" spring advertising campaign will be launched by the Utah Office of Tourism later this month.
The $3.2 million campaign will include ads on cable television; local stations in the Denver, Phoenix and Los Angeles markets; in targeted travel magazines; and on the Internet.
"Tourism is an important element of the governor's economic plan," said Jason Perry, executive director of the Governor's Office of Economic Development. "The Tourism Marketing Performance Fund, approved by lawmakers to promote the state, has allowed us to open up new markets for visitors to Utah."
The Utah Office of Tourism's "baggage claim" spot, created by advertising agency Struck in Salt Lake City, will air on nine cable channels for six weeks, beginning in March. The channels include: MSNBC, Travel Channel, Bravo, Discovery Channel, HGTV, A&E, History Channel, FSN, and National Geographic Channel. The spots will begin airing the week of March 17 on cable.
They will also run on local stations in Denver, Phoenix, and Los Angeles through August.
"No matter the economic conditions, travel is an investment for your family's memories and your quality of life," said Leigh von der Esch, managing director of the Utah Office of Tourism, an agency of the Governor's Office of Economic Development.
Five magazines have been selected for Utah print ads, including Sunset, CondÃ¯Â¿Â½ Nast Traveler, Outside, National Geographic Traveler, and Backpacker.`
Interactive ads will appear on many Web sites on the Burst and Outside Hub Networks, and on AmericanParkNetwork.